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A companion to The Receipts

Manufactured consent.

The Alberta Next Panel was not a public consultation. It was a push-polling operation in which the answers were chosen before the questions were asked, the panel was hand-picked from one party, the dissenting option was missing from the ballot, and a propaganda video was mandatory before participation. Sourced to CBC News, the Canadian Press, the Alberta Federation of Labour, and the panel's own published surveys.

// What a public consultation is supposed to be

A consultation is a question. This was a script.

There is a real, legitimate, well-developed practice in democratic governance for soliciting citizen input on contested questions of policy. It involves neutral wording, balanced information, representative panels, the option to disagree, and analysis by parties without a stake in the outcome. The Alberta Next Panel had none of these features. CBC News described its first six surveys as a "slanted push poll designed to stir up discontent with the federal government." The Alberta Federation of Labour called the surveys "push polls with zero validity as a measure of public opinion."

Three Conservative MLAs sat on the panel. Zero opposition MLAs were appointed, despite the NDP holding 38 of 87 seats in the Legislature. Participants were required to watch a panel-produced propaganda video before answering, and the original surveys did not allow respondents to disagree with the underlying premise — only to choose from government-approved benefits and government-approved concerns. If you opposed the policy, the survey did not record you.

This is not how you ask Albertans what they think. It is how you tell them what they think and call it a consultation.
3
UCP MLAs
on the panel
0
NDP MLAs
on the panel
0
"none of the above" options
in the original surveys
1
mandatory propaganda video
before answering

I. The questions, as they were actually asked

Reproduced from the panel's original public surveys, June 2025

Below are reconstructions of three of the panel's original questions, as documented by CBC News, Global News, the Canadian Press, the Alberta Federation of Labour, and the Gateway. The crossed-out red option is the answer that was not on the survey. That is the entire point of a push poll.

Survey 01 · Provincial Police Force

"What aspect do you like most about an Alberta Police Service?"

What aspect do you like most about an Alberta Police Service?

The question is mandatory. You cannot skip it. The fourth option does not exist on the actual survey. To proceed at all, you must select one of the three positive framings — meaning every respondent, including those who oppose the proposal, is recorded as endorsing one of its supposed benefits.

Polling that forces respondents into pre-selected answers is, in the polling profession's own term of art, a push poll. It is not a measurement of opinion. It is a method of constructing a record that supports a policy already decided.

The independent Alberta polling firm Janet Brown noted publicly that the Alberta Next process was "not a polling exercise" but a public-engagement performance, and that she would still need to conduct her own representative survey before drawing any conclusions about Albertans' actual views.

NDP deputy leader Rakhi Pancholi was direct: "From the beginning to the end, this is all about Danielle Smith setting up the system so that she can have the referendum questions that she wants on the ballot."

Survey 02 · Alberta Pension Plan

"What are the risks of opting out of the Canadian Pension Plan?"

What are the risks of opting out of the Canadian Pension Plan (CPP)?

The Alberta Federation of Labour president Gil McGowan noted that the survey did not mention that the structural difference between Alberta and the federal CPP base "is due to the fact that we have more workers than retirees" — a feature that would change when Alberta's workforce ages, not a permanent advantage of withdrawing.

This is a textbook example of a question constructed so that every available answer benefits the proposal. A respondent who believes opting out of the CPP would be socially and economically destructive cannot record that view. They are, instead, recorded as agreeing it is a matter of "initial transition costs" or "start-up uncertainty."

Albertans have, in independent polling done by qualified pollsters across the past three years, consistently rejected withdrawal from the CPP. The Alberta Next survey did not measure this rejection. It manufactured around it.

Survey 03 · Tax Collection Agency

"What benefits do you see in Alberta collecting its own income taxes?"

What benefits do you see in Alberta collecting its own income taxes?

Quebec is the only province that operates its own tax collection agency. The federal CRA collects income taxes for every other province at zero marginal administrative cost to those provinces. Building a duplicate system in Alberta would require an estimated several hundred million dollars in start-up costs and ongoing annual operating expenses.

The respondent who believes a duplicate Alberta tax agency is fiscally unconservative — an unnecessary new public bureaucracy — cannot record that view. The survey records them, instead, as endorsing one of the government's three pre-selected framings.

This is not measurement. It is a recording mechanism. The question is whether the responses are then cited as evidence for the policy. The answer, predictably, is yes — despite the fact that the responses were generated by a procedure that excluded the answer "no."

II. The mechanism

How the operation was structured

Each individual flaw in the Alberta Next Panel could, in isolation, be defended as an oversight. The combination is the operation.

Mechanism 01
Three UCP MLAs on the panel. Zero opposition MLAs.
// What was framed

The Alberta Next Panel was billed by the government as a public-engagement initiative to gather Albertans' views on the province's relationship with the federal government — on questions of pension, policing, taxation, immigration, and constitutional reform.

// What was true

The three sitting MLAs appointed to the panel — Rebecca Schulz, Brandon Lunty, and Glenn van Dijken — were all from the United Conservative Party. The NDP holds 38 of 87 seats in the Legislature, representing roughly 44 percent of MLAs and a comparable share of the popular vote. Not one was appointed to the panel.

An engagement panel that is told it is consulting with Albertans, but whose membership represents only one of the two parties Albertans have voted for, is not consulting Albertans. It is consulting the government's own caucus and calling it consultation.

Mechanism 02
A mandatory propaganda video, before you could answer the questions
// What was framed

The panel's website pitched the surveys with the line "Your Voice Matters! Watch The Video [and] Weigh In With Your Thoughts."

// What was actually required

Before any respondent could answer a single survey question, they were required to watch a panel-produced video framing the issue from the government's preferred angle. Then, having watched the framing, they were presented with multiple-choice options that excluded disagreement with the underlying premise.

This is the structure of an indoctrination exercise, not a consultation. It is also the standard structure of a push poll. The Gateway, the University of Alberta's student newspaper, summarised it plainly: "the surveys force participants to answer limited, predetermined questions. We cannot skip a question, so we have no choice but to give a positive response to the government's choices."

Mechanism 03
When the government changed the questions, it didn't admit anything — it called it "an oversight"
// What was said
We're just trying to get some indication of whether or not an issue has sufficient support to put on a ballot. I think we'll get a good indication from the people who respond to the surveys and come to our town halls.
Premier Danielle Smith, July 17, 2025, after announcing changes to the surveys

Smith characterised the addition of a "none of the above" option, three weeks after the surveys had launched, as a fix for "an oversight."

// What had actually happened

Members of the public, journalists, the AFL, opposition MLAs, and a parody website spent three weeks publicly documenting that the surveys were structurally biased. After sustained criticism, the government added a "none of the above" option to three of the six surveys, but ran the new and old versions concurrently — meaning some respondents had the option to disagree, others did not, and the government announced the results would be combined regardless.

The end result was nine surveys: the original six biased ones, plus three with the new option appended. By Smith's own admission, the government would draw conclusions from "the people who respond." Self-selecting respondents to a self-authored survey is not measurement of public opinion. It is a recording of who agreed to participate.

Mechanism 04
The government's own referendum website is now the subject of an Elections Alberta complaint
// What was framed

"The referendum website was developed to ensure Alberta electors have clear information about the referendums, the questions being asked and what their vote means," the Justice Minister's office told CBC News in March 2026.

// What was filed

The Edmonton-based pro-immigration group Our Alberta Advantage filed a complaint with Elections Alberta in March 2026 alleging the provincial referendum website wrongfully uses taxpayer money to campaign on one side of the questions. Lawyer Avnish Nanda noted that one page of the official site claims "temporary residents cost Alberta taxpayers more than $1 billion per year in social services," while another page asks Albertans to vote on whether to charge non-permanent residents a provincial fee for health care and education.

Crucially: under standard Alberta election law, a referendum tied to a general election is subject to advertising restrictions. One year before the standalone 2026 referendum, the UCP government passed legislation that removed those advertising restrictions for standalone referenda. The Justice Minister's office confirmed this in writing to CBC News.

Translation: a year before launching a one-sided taxpayer-funded campaign on its own referendum questions, the same government changed the law to permit itself to do exactly that.

III. The parody site

A reaction to the operation

Within hours of the launch of the Alberta government's official referendum website in spring 2026, an information-technology worker in Strathmore, Alberta named Stephen Elaschuk stood up a parody site — Alberta Referendumb — to express his frustration with the framing.

On the public record · CBC News profile

"You can't just give one side of the story."

April 2026  ·  Stephen Elaschuk  ·  Strathmore, Alberta

Elaschuk's parody site mirrored the official government referendum website's structure but reframed the questions to highlight what the government's framing left out. In an interview with CBC News, Elaschuk said:

If the government is going to do this and it actually wants to solicit feedback from Albertans, then you can't just give one side of the story. The government ran a multi-million dollar ad campaign to bring people to this province. You can't sit there and say that's the reason you have to wait so long in an ER. — Stephen Elaschuk, IT worker, Strathmore, Alberta

That a single private Albertan with no political affiliation can build a more honest reading of a referendum question, on a weekend, in his spare time, than the government produced with millions of dollars and a dedicated panel, is itself a comment on the official process. The work is not hard. The honesty is.

Sources CBC · Apr 2026
// What this page is asking you to consider

A government that already knows the answer it wants doesn't need a survey. It needs a script with three options.

The Alberta Next Panel was not, by any honest reading, a public consultation. It was a marketing campaign for policies that have been repeatedly rejected by Albertans in actual polling: an Alberta Pension Plan (rejected), an Alberta Provincial Police force (rejected by 80 percent of Albertans), an Alberta tax collection agency (a duplicate of a federal service that already costs Alberta nothing). The government's own pollster Janet Brown publicly stated the engagement was "not a polling exercise."

The mechanics of the operation matter because they are reusable. Mandatory framing video. Multiple-choice answers excluding disagreement. Self-selecting respondents. Hand-picked panel of one party only. Mid-stream rule changes presented as fixes. Combined results from inconsistent surveys. Removal of advertising restrictions one year ahead of a standalone referendum. Each of these features, in isolation, has a defence. The combination has a name.

Albertans voted for a government that promised to be transparent, accountable, and trusting of public judgment. What we got was a panel that designed the answers before it asked the questions, and then told us we had answered. The question is whether you intend to keep being told.